12/8/2023 0 Comments Skin bandage![]() “HOW DID THIS TAKE SO LONG?!!” asked Instagram user pointed out black-owned bandage companies, including Tru-Colour and Browndages, were founded years ago to address this issue. In the comment section of Band Aid’s Wednesday announcement, some Instagram users – apparently unfamiliar with the company’s defunct Perfect Blend line – questioned why multi-shade Band Aids weren’t previously available. “We are excited to bring back a similar product with improved comfort and flexibility,” Band-Aid said in a statement emailed to CNN Business, noting that it first launched clear bandages in the 1950s. Today, the Perfect Blend brand sells clear Band-Aid products. The line was discontinued because of “lack of interest at the time,” Band-Aid said. In 2005, the company unveiled its Perfect Blend brand, which included a bandage line designed to match multiracial skin tones. “We are committed to taking actions to create tangible change for the Black community.”Ī post shared by BAND-AID® Brand Bandages isn’t the first time Band-Aid has launched multiracial bandages. “We stand in solidarity with our black colleagues, collaborators and community in the fight against racism, violence and injustice,” Band-Aid said on Instagram. (JNJ) has committed to “fighting racism and injustice in America” over the next three years. A spokesperson said the brand is donating $100,000 to BLM, in addition to the $10 million Johnson & Johnson The company’s Instagram announcement also noted that Band-Aid plans to donate to Black Lives Matter. (JNJ)-owned bandage brand made the announcement in an Instagram post on Wednesday.īand-Aid’s traditional soft-pink bandages have long been a point of contention among people of color who have questioned why white skin is the default shade for a range of flesh-toned products, including nude bras and other garments. Band-Aid is creating a range of bandages that “embrace the beauty of diverse skin,” including hues that better match the skin tones of black and brown customers.
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